Analysis on the Success of Taobao

ISBN 978-952-5726-00-8 (Print), 978-952-5726-01-5 (CD-ROM) Proceedings of the 2009 International Symposium on Web Information Systems and Applications (WISA09) Nanchang, P. R. China, may 22-24, 2009, pp. 202-205 Analysis on the Successful Strategies of Taobaos E-Commerce Yang Lixia 1, Liu Xun 2 College of Arts, Hebei University of Engineering, Handan, China electronic mail: claireyang123@yahoo.com.cn 2 College of Mechanical Engineering, Hebei University of Engineering, Handan, China Email: cnliuxun@yahoo.com.cn Abstractâ€"The utility and the development of internet technologies have triggered the rapid development of E-commerce applications since twenty-first century. A number of E-commerce sites have been rising in China. except with the bursting of the bubble economy, most sites have been eliminated. As a sensitive site with holding the idea of localization, the successful strategies of Taobao are worthy our thinking and emulating. This paper mainly discusses Taobaos success and its extravagance to the development of the domestic E-commerce. Index Termsâ€"Taobao, E-commerce, successful strategies 1 Taobaos successful experience is worth emulating by the domestic enterprises. II. disposal OF TAOBAO I.

INTRODUCTION With the rapid development of the Internet, Ecommerce attracts more and more attention and becomes a focus as a business body tenanted in the production and operation mode. Although the specific conditions of different countries establish on the forecast of world economic development, governments are every paying more attention to the development of E-commerce. Ecommerce has become a new driving force for economic growth. Businesses of all sizes in all sectors are using the Internet in more different ways - to work with partners and suppliers, for procurement, for internal activities such as knowledge sharing and new product development, and much more. E-commerce in general can be divided into Business-to-Business and Businessto-Consumer. Besides, there is also... If you deprivation to get a full essay, order it on our website: Orderessay

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