Itc-Initiative Echoupal

An Assignment on ITC eChoupal (For subject, Social and Rural Marketing) Submitted to: Ms. Garima Malik Professor, Amity Business School-AU Submitted by: Yashpal Patel MBA(E&L) 2009 Amity Business School-AU The ITC eChoupal Initiative On the challenge of inclusive harvest-festival: It is now universally acknowledged that no long-term scotch growth agenda for India can be feasible without including in its fold the agricultural sector, which is home to 72% of the population and 60% of the nations workforce. The challenge lies in sustaining high grade of economic growth with equity over many days in order to convert the worlds largest share of economically disadvantaged people into viable consumers, thereby translating teaching into economic freedom. On ITCs purpose: ITC consciously exercises the strategic choice of contributing to and securing the competitiveness of the entire value set up of which it is a part. This philosophy has shaped the vision for your company, the vision I have referred to in earlier years as A Commitment Beyond the Market.

Creative use of information engine room through the eChoupal initiative has enabled your company to bring together different agencies, each with specialized competencies, in a bid to present the Indian farmer. â€" Excerpts from speech by Chairman Shri Y. C. Deveshwar, ITC Annual popular Meeting, 2003 Choupal: A Time-Honored Tradition The village of Dahod appeared to be an unlikely stage setting for a technological revolution. Located 25 kilometers south of Bhopal in Indias central state of Madhya Pradesh, Dahod was dominated by soja farmers who made their living as their ancestors did, harvesting their crop and marketing it in the local market yard. Kamal Chand Jain was one such(prenominal) soybean farmer. Jain had spent 40 years cultivating a reputation as a trustworthy unofficial attractor in this quiet community of 3,000 people. He lived in a simple concrete home that opened onto a dusty... If you exigency to get a full essay, order it on our website: Orderessay

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