Managing Change

1. Introduction The purpose of this spread abroad is to address the change intervention proposed to Singa Aquarium. The report will elaborate on the internal and external drivers that touch the change and why the company should consider these change initiatives. The strategies pick out would also be out raked in this report, together with the strategical planning tool Singa Aquarium used as swell as further alternative recommendations which can be recommended to Singa Aquarium. 2. telephoner Background Singa Aquarium Singa is a local retail company that sells nonfunctional anglees. The business is a run by a restore proprietor and hires only part time workers to help with the day-by-day chores. It was first set up in February 2010 specialising in exchange Discus weight. The owner of Singa used to be a foot breeder selling self-bred Discus fish from home since 2003 and has win several Discus competitions that inspired him to set up a fish shop specialising in Discus fish. Due to the mutant in demand and supply, the sale of Discus fish affirm been slow as it is like a passing drift in the case of the Flower Horn fish, commonly cognize as Luo Han. Just relying on the sale of Discus fish together with the common ornamental fishes like koi and goldfishes do not provide a sustainable income for Singa. 2.

1 Key Concerns of the Business Based on the issues presented, the owner of Singa has to facial expression in the following areas: Review of the train market As Singa understands that the market is slowly changing in the fish manufacturing, Singa can no longer rely on the batch market as their main target market. Singa has to look into new(prenominal) possible ways of generating income from within the same fish industry but from other target markets. Review of the product line As Singa now look into targeting a different market, the product line that the retail shop carries has to be different. Singa must now look for more specialised species of fishes that are not commonly found, to confirm product... If you want to get a full essay, order it on our website: Orderessay

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