Briefing Memo

Your nameTA NAME , Sectionor BOOK TITLE Welch : An American IconAUTHOR (S )Lowe , JanetPUBLICATION NAME , year Chapter 6 : The Globalization of General electric automobile 2001Briefing Memo on Globalization1 . The discussed chapter of the book is not confined to one specific line of business of business , but rather seeks to analyze General Electric impact by globalization trends and GE management s solvent . In this way , the article provides interdisciplinary knowledge , which ties policy-making economy of globalization , strategic management , corporate finish and marketing2 . The author makes the argument that General Electric activities were positively moved(p) by globalization , as this company had all obligatory resources for extensive export and investment activities abroad . Its massive weighing machine of production , renowned and recognizable brand , and support of American government and multinational financial institutions were the basic prerequisites for GE s palmy export and investment activities abroad . These changes resulted in significant reorganisation of company s structure (initiated by Welch3 .

Author gives examples of new GE policies , directed at financial investment abroad , essential reorganization of management practices corporate culture and leadership . The mobilise of GE headquarters in Europe and other continents and encyclopedism of new productive capacities abroad (Central and Eastern Europe ) are discussed . Important differentiate provided by the author refers to extensive do of international boil force and management specialists4 . The author s evidence corresponds with existing trends and facts Globalization process within GE is demonstrable : GE management globalized `the intellect of the company , that is qualified labor force , which...If you want to get a full essay, differentiate it on our website: Orderessay

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