Introduction2
Background Information2
Starbucks merchandising Mix2
refinement4
References5
Introduction
Who do we choose Starbucks?
1 Starbucks logo
Starbucks is the well-known in every coun chasten in the world, as well as in Thailand. Thats why we choose Starbucks to be our pick of studying their market segment. It has variety of beverages for targeted segment. The parentages can be imbed all over the place in Thailand, with 115 branches (recent recorded). Starbucks is similarly well-known for their high quality of drinking coffee berry and the ingredients. Its mission purpose is to be purveyor of coffee in world. [1]
Background Information
Starbucks eye render represents each logo at each century.
2 Starbucks glasses represents each logo at each century
The first Starbucks overt in 1970s in Seattle. In 1982, Howard Schultz joined Starbuck and fitted lattes and mochas which Seattle quickly became coffee-crazy. In 1990, Starbucks expanded around Seattle, and to the rest of US, and in conclusion to the entire world. Also, Starbucks became a publicly traded company. In 2000s, Starbucks continue growing. at that place are more than 6,000 branches in over 30 countries.
Starbucks marketing Mix
Starbucks should implement a well-integrated marketing program, in order to emergence their brand awareness and make them to be the most recognized. Marketing mix (price, place, product, promotion) would be satisfied the needs and wants of its target market.
3 each size, each price
1. Price: The cost of Starbucks product is high due to its quality of products and its image that attached to its brand. The branches in Thailand try to provide good quality of services and products by religious offering the lowest cost menu such as coffee of the day (now brewing) 60 Baht [2] and the highest price menu is chocolate cream chip frappe 180 Baht [2] It is also providing a Wi-Fi which cost 150 Baht per hour.
2. 4 Starbucks store in Thailand
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