Audi Pr

AUDI- PR STRATEGY

Submitted
By

POOJA LAXMESHWAR
1124036

JULY 2012
Master of Science (Communication)
Christ University
Bangalore -560 029

PROFILE OF AUDI
Audi is a manufacturer of exquisite cars attractive, sophisticated and technically perfect.
As a manufacturer of high-quality and innovative luxury cars, Audi is one of the introductions leading premium brands and is among the most admired on the world market. The basis of its success comprises pioneering concepts in the domains of advanced technology and design.
Audi is represent in 110 countries intercontinental and since 2004, Audi has been selling its products on the Indian market.
In March 2007, Audi set up its own gross revenue company for India. By establishing Audi India as a Division of Volkswagen separate Sales India Pvt. Ltd. in Mumbai, Audi is making a clear semipermanent statement in the country with ambitious growths plans. Audis finishing is to become the leading automobile luxury brand in the Indian market in the next few years.
The Audi India strategy encompasses significant investments in branding, marketing, exclusive dealerships and after sales avail for the upcoming years.
At present, Audi is assembling the Audi A6 and the Audi A4 for the Indian market in Aurangabad.




Audi manufactures Vorsprung durch Technik at eight sites with lengthy traditions of car manufacturing. Cutting-edge logistic processes, the synchronised Audi Production System and a highly drug-addicted workforce of more than 60,000 guarantee uniform Audi standards worldwide. Every merchandise site achieves very high standards of quality, efficiency and environmental acceptability.
The worldwide network of Audi sites comprises the two German plants in Ingolstadt and Neckarsulm, as healthful as six production facilities in Hungary, China, Belgium, India, Slovakia and Spain. The same proverb applies for all of them: one name, one standard, everywhere.
The different models offered by Audi are, Sedan, Sportback, Coupe, Sport, SUV.
Audi India- Audi...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .