Gillete

Memorandum

To: group 2, Red Line

From:Slasher

Re:Team 2 Presentation
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Team 2, Thank you for the presentation, below is my feedback :
1. Common sense in qualification estimation and suggestion is important

* The estimation of sales and timeline doesnt mold any sense.
As you can see in the presentation, the proceeds will be in the shelves of the stores by the end of November 2010, which meaning you are estimating a sales of 1.6 Million units in 1 month 4 days. Which Ipad can only sell 1 Million results in 30 days. Considering the less amount of stores that sells Lenovo than Apple, I believe the estimation can be trusted.
* The logic of change at such a low price besides doesnt make any sense.
The estimation of Ipad price with richly equipped accessories will be $1,152. Meanwhile, your team has told us to down the price to almost half the price. Why? Wouldnt marketing it at $999 is still cheaper than $1,152? Wouldnt the greater the revenue the bettor?
* The logic of striking the US market in advance the plunk of the product in China is too brave.
I foolt think that rushing the product to America before testing it in China is a good opinion, since the product itself is not yet proven in terms of sales.



place too much figure with tabu any proven sales would hurt the companys revenue.
2. Structure in devising presentation is important

* The start is good, you go bad out the evolution of computers until it reaches the present, and thusly you give out the product features in the front. After that, you give out the target market and at this point earlier is when things got a little unstructured. Why? Because next you put the budget and timing, and then the product comparison and the competition, after that you give out the marketing plan.

* It would be much better if you put budget and timing at the end after marketing strategy.

3. avail datas should have a purpose

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