Designed by Morris Fuller Benton in 1930, argot Gothic is a rectilinear geometric sans-serif example. It was originally figure of speeched for the Ameri gage caseful Founders, but in the 1980?s Linotype created a different variance. This typeface is comparable to late nineteenth century engraving faces. vernacular Gothic consisted of five types, being Light, Medium, Bold, Condensed Light, and Condensed Medium. These were cast in surface for hand composition, and were used that way for decades. Bank Gothic is unambiguous for having a small capital lowercase.
Morris Fuller Benton was the head of the spirit department of the American Type Founders. There he was the tribal chief type designer from 1900 to 1937. He designed more than cardinal typefaces. These varied from restorations of historical typefaces to adding new weights to existing unmatcheds. He as well designed many originals, Bank Gothic being one of them. He came up with the term ?gothic?, for which he had a wide range of typefaces, including Franklin Gothic, Alternate Gothic, and News Gothic. Some hot typefaces he designed also include Century Schoolbook, Garamond 3, and Eagle, which he designed for the National Recovery Administration, used on their downcast Eagle posters.
Bank Gothic was just an uppercase design until Linotype created a digital version in the 1980?s. Then it actual small caps characters to map onto the lowercase keys of the keyboard, which was rather innovative for the time. Linotype only digitalized one of the five variants, that being Bank Gothic Medium. Their version was wider than the original.
Morris Sans, created in 2005, is a revised and extended version of the typeface.
Bank Gothic?s very popular use can be seen in practically every form of media, including movies, books, music, video recording games, and TV shows. It is used in the movie Hancock for its advertising. universal use of the typeface can also be seen in the Matrix series and The Day After Tomorrow. It is used on the cover of the Warcraft book series. The band 30 Seconds to Mars uses it in their logo. The classic videogame Goldeneye 007 uses the font, and it was also used in the TV program 24.
Bibliography:Felici, Jim. The Complete Manual of Typography. Adobe Press, 2002
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